STRATEGY // THE NEXT CHAPTER (JOY TRANSITION)

HIGH-LEVEL OBJECTIVES & THE "COOL KID" ERA

ARTISTIC EVOLUTION
  • ➔ Transitioning to a raw, floor-oriented sound while maintaining a "hybrid," multi-genre identity. Refusal to be boxed into a single niche.
  • ➔ The Goal: Position Florian within the authentic, high-tier European club and festival circuit, establishing him as a "cool kid" in the scene alongside acts like Kettama, Partiboy69, MCR-T, and Boys Noize.
THE ALIAS STRATEGY
  • ➔ Launching a brand new, club-focused alias (Name TBD).
  • ➔ This acts as a dedicated side project to establish a distinct, pure underground identity separate from his past commercial work.
ARTISTIC EVOLUTION
CONFIDENTIAL
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EXECUTION // KPIs

BOOKING STRATEGY & KEY PERFORMANCE INDICATORS

VOLUME & POSITIONING
TARGET: 4 GIGS/MONTH
  • ➔ Secure a consistent baseline of 4 high-quality gigs per month.
  • ➔ The booking strategy must focus on placing Florian on lineups alongside the headliners he aspires to become.
STRATEGIC REMIXES
  • ➔ Actively pursue and close remix opportunities with key scene figures.
  • ➔ Immediate targets include MCR-T (specifically for the track currently titled "Sugar Daddy") and Gigola.

TOP-TIER PODCAST TARGETS

Secure mixes on highly respected platforms to validate the new sonic direction. Priority targets include:

  • TARGET 01
    GLITCH
  • TARGET 02
    DEKMANTEL
  • TARGET 03
    AWAKENINGS
EXECUTION METRICS
CONFIDENTIAL
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SYNERGY // SUPPORT STRUCTURE

ECOSYSTEM SUPPORT & CREATIVE OPERATIONS

SUGR LABEL & VA RELEASE
  • ➔ Provide strategic support for the launch of the SUGR label and its upcoming massive Various Artists (VA) compilation.
  • ➔ Help leverage agent networks to cross-pollinate the release.
CREATIVE NETWORK
  • ➔ Utilize industry connections to source top-tier creative talent.
  • ➔ Specifically looking for designers for high-quality visualizers who understand the "solar, festive, and fashion" DNA.
SIDE PROJECTS & PR SYNERGY
CEJLON PR INTEGRATION
  • ➔ Maintain visibility on all of Florian's active side projects.
  • ➔ Work in close relationship with Florian's PR (Esmee from Cejlon) to ensure holistic representation and maximize cross-promotional opportunities.
ECOSYSTEM
CONFIDENTIAL
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ADMINISTRATION // STRUCTURE

OPERATIONAL STRUCTURE & COMMUNICATION

CENTRALIZED INBOX
mgmt@florianpicasso.com
  • ➔ Immediate creation of a shared management email.
  • ➔ Purpose: To protect the interests of all parties, ensure total transparency, and allow management, Florian, and agents to have shared visibility on the workflow and communications.

FINANCIAL STRUCTURE: THE INCENTIVE PLAN

BASE RETAINER
€1,500 / MONTH
  • ➔ Flat fee to establish commitment and baseline operations.
  • ➔ Timeline: Targeted start date is mid-July, with the latest start being August 1st.
MISSION-BASED BONUSES
PERFORMANCE INCENTIVES
  • ➔ Additional compensation structured around achieving specific, high-exposure targets.
  • ➔ Example: Securing a Dekmantel podcast = €1,000 bonus.
  • ➔ Example: Securing an MCR-T remix = €1,500 bonus.
ADMINISTRATION
CONFIDENTIAL
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